Acting Under Secretary for Farm and Foreign Agricultural Services (FFAS) Michael Scuse announced a package of technology enhancements from the Farm Service Agency (FSA) that include Web access for handheld and smartphone users, as well as a more efficient and timely option for receiving news and critical program information.
The improvements will allow FSA information users to gain access to easy-to-read data, including key features such as loan deficiency payment rates, posted county prices, FSA news releases and AskFSA, the agency’s online self-help knowledge base.
The FSA offerings underscore USDA’s Blueprint for Stronger Service, a plan introduced in January by Agriculture Secretary Tom Vilsack that takes a realistic view of American agriculture’s needs in a challenging budget climate, and lays out USDA’s plans to modernize and accelerate service delivery while improving the customer experience through use of innovative technologies and business solutions.
Three of the 27 initial recommendations implemented by USDA focus on information technology, while other process improvements already put into place by FSA have strengthened the agency’s electronic customer service and online presence.
“As an increasing number of farmers and ranchers move to mobile devices and other high-tech tools, we need to keep pace by investing in the best possible customer service while making the best use of taxpayer resources,” Scuse said.
“The mobile website is an added convenience for farmers and ranchers and an effective, efficient way for USDA to deliver news, program information and reliable guidance on a variety of agricultural issues.
And investments in technology help USDA continue to make other, more significant investments in rural America, preserving the success of U.S. agriculture in the long-term.”
Like all websites, the FSA site is accessible through any device that connects to the Internet.
Easy reading on small screen
The mobile site organizes the information on the website in a way that makes for easy reading on a small, hand-held screen. It does not require screen adjustments or constant scrolling and panning across the information.
A 2011 study conducted by the Pew Research Center indicated mobile Internet access is growing rapidly. From May 2010 to July 2011, the number of adults with mobile applications jumped from 43 percent to 50 percent. The trend is expected to continue.
In addition, USDA’s Economic Research Service found that 57 percent of all rural households use broadband Internet at home, but some 6 percent of all rural households (or more than 1 million rural households) access the Internet at home solely through wireless broadband services. The new FSA site makes the information available to these households.
In addition to the mobile website, FSA now is offering farmers and ranchers a more efficient and timely option for receiving critical program information. Such things as eligibility requirements, deadlines and related information can be accessed through an electronic news service hosted by GovDelivery.
By signing up for free online communications through GovDelivery, farmers and ranchers can receive news, via e-mail, directly to their home or farm office or to their mobile devices — allowing them to receive immediate notification of farm program news that is pertinent to their agricultural operation.
Through GovDelivery, producers can establish subscriber preferences by choosing to receive federal farm program and farm loan information by topic, by state and/or by county.
Producers also can select as many subscriber options as they want, which allows producers in multiple counties or across state lines to receive updates from each county in which they operate or have an interest.
FSA also offers AskFSA and AskFSAmobile, an easy-to-use knowledge database with automated answers to website visitor questions. In 2011, AskFSA received 351,119 visitors — 99.7 percent of whom found their answer online without the need for additional assistance.
To access FSA’s mobile website visit www.fsa.usda.gov/mobile . To sign up for FSA’s GovDelivery electronic news service, visit www.fsa.usda.gov/subscribe . For information on USDA’s Blueprint for Stronger Service, visit www.usda.gov/strongerservice .