Florida peach marketing order is not approved

Florida peach marketing order is not approved

Referendum of producers of peaches south and east of the Suwannee River to participate in a proposed Florida peach marketing order did not receive approval.

The Florida Department of Agriculture and Consumer Services announced this week that an industry-requested referendum of producers of peaches south and east of the Suwannee River to participate in a proposed Florida peach marketing order did not receive the required 65 percent approval necessary.

A marketing order establishes, by vote of the producers, a self-imposed assessment or fee to be used for a variety of industry activities, including: advertising and promoting their agricultural products, expanding markets and distribution channels, researching improved growing techniques, regulating the quality and grades of their products, regulating trade practices, and resolving other critical problems and needs in the industry.

The Florida Department of Agriculture and Consumer Services enforces state agricultural marketing orders. State agricultural marketing order referendums are governed by sections 573.109 and 573.1101, F.S.

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