Florida Commissioner of Agriculture Adam H. Putnam announced April 15 a unique partnership with Outback Steakhouse restaurants in South Korea to promote “Fresh From Florida” grapefruit for the franchise’s spring/summer menu.
“We are proud to announce this great partnership with an iconic American restaurant in a growing market,” said Putnam. “South Korea continues to be a great trade partner, especially in Florida grapefruit, and this unique venture will highlight Florida citrus in an exclusive menu item.”
There are currently 110 Outback locations in South Korea that will begin featuring a “Fresh From Florida” red grapefruit cocktail today. Since 2007, the volume of Florida grapefruit exports to South Korea has grown more than 400 percent to more than 358,000 cartons this year. From January through March, Florida is the source for more than 80 percent of all U.S. grapefruit exports, reaching almost $100 million in 2013.
Total exports of Florida products to Korea also continue to increase. In 2013, South Korea received more than $52.5 million worth of Florida agricultural products, ranking it Number 22 in the world. South Korea is currently the fastest growing major market for exports from Florida.
In addition to the Outback partnership, other international successes in Asia include:
- South Korean distributor JinWon has expanded marketing efforts of fresh Florida grapefruit to 300 stores across Korea.
- Okuwa grocery has agreed to promote fresh grapefruit in 173 grocery stores in Japan.
- A partnership with Growers Synergy in Singapore provides Valencia oranges, grapefruit, tomatoes, juice and blueberry wine to 170 retail outlets.