New technology in spotlight at Commodity Classic

Eleven “What Is New” (WIN) sessions and 12 shorter “Mini-WIN” sessions will showcase new innovations and services critical to agriculture’s future at Commodity Classic, the annual convention and trade show of the American Soybean Association (ASA), the National Corn Growers Association (NCGA), and the National Association of Wheat Growers (NAWG), to be held Feb. 28-March 1 in Nashville, Tenn.

“Some of the most popular events at Commodity Classic are the WIN sessions, where companies introduce their new product lineups and give us a sneak preview of the new technology they are putting out,” said NAWG President John Thaemert. “These sessions are something that I, myself, am very interested in.”

“The WIN sessions highlight emerging and break-through products and services and give growers an exciting glimpse into the future,” said NCGA President Ron Litterer.

During the 40-minute WIN and five-minute Mini-WIN sessions, corn, soybean and wheat growers will learn about new and next-generation technology, marketing opportunities, profitability, product launches, maximizing crop performance, investing in renewable energy and more.

“The WIN sessions provide an important educational opportunity for improving the profitability and competitiveness of U.S. growers,” said ASA President John Hoffman.

Commodity Classic will also feature a trade show, association banquets, entertainment events, and important networking opportunities. For more information or to register, please visit

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