McCormick takes new products on road

Farmers and equipment dealers can't always drop what they're doing and travel cross-country to see new tractors and implements. So McCormick International USA officials decided to take their new product lineup on the road.

Calling their extended road trip “Showcase 2007,” McCormick officials had already traveled to Pennsylvania, Kentucky, Georgia and Texas when they made a stop in Osceola, Iowa to meet with dealers, customers and ag media representatives. More stops were scheduled in Minnesota, Wisconsin, Nebraska and California.

“There has never been a product introduction as important as this for McCormick,” said Simeon Morra, president of McCormick Tractor USA and a third-generation member of the family that owns McCormick's parent, ARGO Spa. “These new models demonstrate McCormick's long-term commitment to this market.”

For 2007, McCormick is introducing two new members of its XTX series tractors, an all-new family of utility tractors and, for the first time, four entries into the compact tractors market.

The trip also represents a family reunion of sorts for McCormick and its dealers, according to Morra, who became president of McCormick International USA last October after working at McCormick's Doncaster, England facility since 2001.

McCormick International USA initially was based in Pella, Iowa, but relocated its headquarters in Norcross, Ga., in 2006. Since then, the company has significantly increased the number of its employees, along with its product lines.

“We didn't exactly lose communications with our dealers and customers, but this trip is giving us an opportunity to re-connect with a lot of our people and talk with them about the direction ARGO Spa is taking,” said Morra.

That includes new products that will help McCormick dealers enter markets where the company has not had a presence, said John Sargeant, vice-president, marketing and logistics for McCormick International USA.

“Our dealers have been crying for compact model tractors,” said Sargeant. “These new CT Series tractors have been designed from the ground up by McCormick. We believe they offer a great balance between toughness, reliability and affordability for the small farmer.”

McCormick is also expanding its higher-horsepower XTX Series tractor line with the introduction of the XTX 145 and XTX 165 tractors. The new models offer the same mechanical features and innovations found in the larger XTX models, but also feature a new, more modern styling.

Powered by a 6.5-L BetaPower Tier 3-compliant engine, the XTX 145 delivers 142 hp (139 PTO hp) while the XTX 165 produces 165 hp (155 PTO hp). The engine features a common rail fuel injection system and an electronic power boost feature. Output of the XTX145 can reach 154 hp, while the XTX165 has up to 169 hp for PTO work.

“The power boost feature is designed to maintain output when working in tough and variable soil conditions or over undulating ground,” says Sargeant. “Torque at the PTO is measured by sensors that trigger the fuel injection system to release more power when an implement moves into more difficult conditions. It helps balance output and fuel consumption.”

The XTX 145 and XTX 165 have new XtraSpeed transmissions that offer four ranges with eight progressive speeds in each range, resulting in 32 forward and 24 reverse speeds for a wide range of applications.

The McCormick XTX 145 and XTX 165 have a maximum lift of 17,640 pounds and offer 29.1 gpm of hydraulic flow. Externally mounted cylinders and Category III lift arms are mounted on a new transaxle housing.

McCormick's all-new CL Series of utility tractors includes three models ranging from 57 to 74 hp. Powered by 3-clyinder, 3.3-L aspirated or turbocharged Perkins 1100-Series engines, the CL Series offers a full range of power and fuel efficiency. The Tier 2, environmentally friendly emissions engine also provides low noise levels for enhanced operator comfort.

It is also offering four models ranging from 28 to 47 hp in its new CT Series of compact tractors. The CT Series comes with either a synchronized gear-drive transmission or hydrostatic-drive transmission allowing these tractors to traverse all types of terrain.

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